FlexPoint Privacy Policy

Last updated: August 27, 2025

This Privacy Policy explains how FlexPoint (“FlexPoint,” “we,” “us,” or “our”) collects, uses, discloses, and safeguards information when you visit our websites, listing pages, and online experiences (including embedded media such as 360° walkthroughs and video), contact us, or otherwise interact with us (collectively, the “Services”).

This policy is meant to be comprehensive but is not legal advice. Laws change by jurisdiction and business size/thresholds. Please have your counsel review before publishing.

1) Scope & Who We Are

This Policy applies to information we collect through:

  • Our website(s) and listing pages for FlexPoint properties (including the Farmersburg campus)

  • Contact forms, lead capture, appointment or tour requests

  • Embedded or linked third-party tools (e.g., 360° tours, video hosting, analytics, payments)

  • Email, phone, and text/SMS communications with us

  • Social media pages we control that link to this Policy

Controller/Business: FlexPoint (the “Controller” under GDPR/EU/UK laws; the “Business” under certain U.S. state laws).
Contact: [Replace with your official email/phone/postal address]

2) Information We Collect

A. Information You Provide

  • Identifiers & contact details (name, email, phone, company, job title, mailing address)

  • Commercial info & preferences (unit interests, budget, move-in timing, business type)

  • Communications (messages, call summaries, meeting notes, support requests)

  • Application/lead data (when you request tours, quotes, or proposals)

  • Payment-related info (if applicable; typically processed by third-party processors—see §6)

B. Information Collected Automatically

  • Device & usage data (IP address, browser type, device identifiers, OS, language, referring URLs, pages viewed, links clicked, session duration, approximate location derived from IP)

  • Cookie/SDK data & similar tech (see §5 Cookies & Tracking)

C. Information From Third Parties

  • Lead sources & partners (referrals, listing syndicators)

  • Analytics/advertising partners (e.g., Google Analytics, ad platforms)

  • Media providers (e.g., Matterport/360° tour hosts, video platforms)

  • Payment processors (e.g., Stripe) confirming payment status or fraud screening

We may combine information from different sources.

3) How We Use Information (Purposes)

We use personal information to:

  1. Provide & improve the Services (host pages, present listings, enable 360° walkthroughs, maintain functionality, troubleshoot)

  2. Respond to inquiries & deliver customer support (scheduling, proposals, quotes)

  3. Process transactions & manage accounts (if applicable)

  4. Personalize experiences & communications (show relevant units, features, content)

  5. Marketing & advertising (email updates, remarketing/retargeting where permitted)

  6. Analytics & performance (measure traffic, understand engagement, improve UI/UX)

  7. Security & fraud prevention (detect, investigate, and prevent malicious activity)

  8. Legal compliance (tax/audit, respond to lawful requests, enforce terms)

  9. Business operations (planning, quality assurance, training)

  10. Business transfers (e.g., merger, acquisition, asset sale—see §7)

GDPR legal bases (EEA/UK visitors): performance of a contract, legitimate interests (e.g., site security, analytics), consent (e.g., non-essential cookies/marketing), legal obligations, and vital interests where applicable.

4) Categories of Personal Information (U.S. State Laws)

Depending on your interactions, we may collect:

  • Identifiers (name, email, phone, IP address, device IDs)

  • Commercial information (products/services considered, transactions if any)

  • Internet or network activity (browsing, interactions with our content)

  • Geolocation data (approximate, from IP)

  • Professional or employment-related information (if you share it)

  • Inferences drawn from the above to tailor content and offerings

We do not intentionally collect sensitive personal information unless you provide it and it is necessary for a specific purpose made clear to you at that time.

5) Cookies & Tracking Technologies

We and our partners use cookies, pixels, tags, and similar technologies to:

  • Remember preferences and improve features

  • Perform analytics and measure campaign performance

  • Enable interest-based advertising/retargeting where permitted

Managing cookies: You can manage preferences via our cookie banner/settings tool (where available) and through your browser/device settings. Blocking some cookies may limit functionality. We currently do not respond to “Do Not Track” (DNT) signals.

6) How We Share Information

We share information with:

  • Service providers/Processors that help operate the Services (hosting, CRM, analytics, security, email, customer support, tour/video hosting—e.g., Matterport/Aryeo/Vimeo/YouTube—payment processing—e.g., Stripe)

  • Advertising & analytics partners (to the extent permitted by law and your preferences)

  • Affiliates & related entities (for business operations consistent with this Policy)

  • Professional advisors & legal authorities (compliance, protection of rights)

  • Business transfers (as part of due diligence or completion of a merger, acquisition, or asset sale)

We do not sell your personal information for money. Some states define “sale,” “share,” or “targeted advertising” to include certain analytics/advertising disclosures. Where such definitions apply, we will honor opt-out rights (see §10).

7) Business Transfers

If we are involved in a merger, acquisition, financing, reorganization, bankruptcy, or sale of assets, your information may be transferred to the relevant party, subject to this Policy and any successor notice.

8) Data Retention

We retain personal information for as long as necessary to fulfill the purposes in this Policy, comply with legal obligations, resolve disputes, and enforce agreements. We use criteria such as account status, the nature of your interactions, contractual/legal requirements, and technical constraints to determine retention periods.

9) Security

We implement administrative, technical, and physical safeguards designed to protect personal information (e.g., access controls, encryption in transit where appropriate, least-privilege practices). No method of transmission or storage is 100% secure. You are responsible for maintaining the confidentiality of any credentials and promptly notifying us of suspected compromise.

10) Your Privacy Rights & Choices

Your rights depend on your location and applicable law. Subject to verification and exceptions, you may have the right to:

  • Access/Know the categories and specific pieces of personal information we hold about you

  • Correct/Rectify inaccurate information

  • Delete/Erase personal information

  • Portability (receive a copy in a portable format)

  • Opt-out of certain processing, including:

    • “Sale” or “Sharing” of personal information (as defined under some U.S. state laws)

    • Targeted advertising

    • Profiling in furtherance of decisions with significant effects (where applicable)

  • Limit use/disclosure of sensitive personal information (where applicable)

  • Withdraw consent (for processing based on consent; does not affect prior processing)

  • Appeal a decision if your request is denied (for certain U.S. states)

  • Non-discrimination for exercising your rights

How to exercise:
Contact us at [Replace with privacy email] and include your name, the nature of the request, and a way to verify your identity. If you are an authorized agent making a request, we may require proof of authorization and verification of the consumer’s identity.

Your Privacy Choices links (add to your site footer and/or banner):

  • “Do Not Sell or Share My Personal Information” (U.S. state laws)

  • “Limit the Use of My Sensitive Personal Information” (where applicable)

  • Cookie Preferences (manage non-essential cookies/ads)

If we deny your request (in whole or part) and your state law provides an appeal right, you may appeal by replying to our decision email with “Appeal” in the subject line and a brief explanation. We will respond consistent with applicable law.

11) International Visitors & Data Transfers

If you access the Services from outside the United States, your information may be processed in the United States and other countries with different data protection laws than yours. Where required, we rely on appropriate safeguards for international transfers (e.g., Standard Contractual Clauses). By using the Services, you acknowledge these transfers.

12) Children’s Privacy

Our Services are not directed to children under 13 (or the age defined by local law). We do not knowingly collect personal information from children. If you believe a child provided information to us, please contact us to request deletion.

13) Third-Party Links & Embedded Media

Our site may link to or embed content from third parties (e.g., 360° tours, video platforms, map providers, payment processors). Those services operate under their own privacy policies and terms. We are not responsible for their practices. Review their policies before using those services.

14) Changes to This Policy

We may update this Policy from time to time. The “Last updated” date reflects the most recent changes. Material changes will be posted on our website and, where required, we will notify you (e.g., via banner or email). Continued use of the Services after changes means you accept the updated Policy.